Driven by the passion to improve quality of people’s lives, WSA continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation to reach more people, more effectively.

You lead a team of 6 and develop with them a comprehensive and effective brand strategy that encompasses launch execution, campaign communication development, commercial training, and more.

You will be working closely with business lines, markets and regions to ensure well-coordinated and impactful product launches tailored to regional needs.

What you will do

• Team Management: Lead, develop, and engage a multifunctional team of six, comprising three Brand Managers, one Commercial Audiology Manager, one Product Trainer, and one Digital Marketing Specialist.
• Brand Strategy: Accountable for the Brand Strategy, including the development of long-term brand plans and the annual Strategic Marketing Plan.
• Brand Price Positioning: Collaborate with Business Lines and the Pricing Excellence team to differentiate the product through effective brand positioning.
• Portfolio Strategy: Partner with Business Lines to translate portfolio strategy into cohesive brand and business-line strategies.
• Launch Execution: Implement product launch strategies via targeted marketing campaigns and market assets, in collaboration with Business Lines to produce marketing collateral.
• Campaigns: Develop and qualify Campaign Value Propositions, create new product campaigns and assets, and work with Business Lines, Markets, and Regions to execute campaigns.
• Sales Training: Create training materials and programs to educate sales reps on product features, benefits, and competitive advantages, informed by market execution inputs from Business Lines.
• In-Market Monitoring: Work closely with regions to monitor performance.
• Marketing Optimization: Apply corrective actions to improve performance as needed.

What you bring

Experience

• Minimum of ten years’ extensive experience in brand management, in an international customer-centric organization
• Track record in product launches and in taking markets on a clear journey to success
• Strong experience in independently and successfully leading strong brands
• Experienced in stakeholder management and effectively working in a matrix organization
• A good sense for the needs of the local sales organization
• International, ideally global work experience

Personal competencies

• Enterprise Leadership – Paint a purpose-fueled vision that goes beyond customers and competitors to collective success.
• Manage Complexity - Asks insightful questions to thoroughly analyze scenarios; gathers data from various sources to resolve issues; identifies the root causes of challenging problems.
• Drive Results - Maintains a strong focus on outcomes; remains determined to achieve goals despite challenges and setbacks; consistently surpasses objectives.
• Collaborates - Fosters partnerships and works effectively with others to achieve common goals.
• Communication Skills - Demonstrates the ability to clearly articulate and explain opportunities in both written and verbal formats.

Who we are

At WS Audiology, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.