Driven by the passion to improve quality of people’s lives, WSA continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation to reach more people, more effectively.

The role will own and lead brand campaign strategy and positioning across channels and markets, partnering closely with the Head of Brand to align strategic direction and ensure executional excellence. Transform insights into actionable brand-building initiatives and drive go-to-market strategies for key product launches. Present strategic recommendations to leadership in a structured, compelling format.

What you will do

• Define global brand and product campaign strategy, including go-to-market approach based on strategic target audiences, and market insights.
• Develop best-in-class B2B2C marketing and content strategy.
• Create and drive approval of promotional and growth plans to deliver on business performance, and engagement targets across our Widex portfolio.
• Define global brand and product campaign strategy, including go-to-market approach based on strategic target audiences, and market insights.
• Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns for multiple titles.
• Manage internal marketing teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
• Drive commercial initiatives such as reporting, presentation development, and brand representation in cross-functional initiatives. Lead Widex annual review process, driving and communicating conclusions and related recommended actions.

What you will bring

Experience

• Minimum of ten years’ extensive experience in brand management, in an international customer-centric organization.
• Track record in brand/campaign management and in taking markets on a clear journey to success.
• Strong experience in independently and successfully leading strong brands
• Experienced in stakeholder management and effectively working in a matrix organization.
• Comfort with emerging technologies (e.g., AI, cloud solutions) and ability to adapt strategies in a fast-changing environment.

Personal competencies

• Strategic Thinking & Market Insight : Ability to understand market dynamics, customer needs, and competitive landscapes to define a clear product vision and roadmap.
• Analytical & Problem-Solving Skills : Ability to analyze data, identify trends, and translate insights into actionable recommendations and business decisions.
• Leadership & Stakeholder Management : Capacity to lead cross-functional teams, influence stakeholders, and foster collaboration between sales, marketing and operations.
• Communication & Presentation Skills : Clear and persuasive communicator, able to articulate product strategies and value propositions to internal teams and external partners.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.