Senior UX Researcher
We usually respond within two weeks
Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.
As we accelerate our digital and business transformation, we’re strengthening our research capabilities to ensure decisions are grounded in rigorous, scalable, and actionable user insights. Within Digital Customer Workflows, the Research & Usability team enables data-informed product and experience decisions by combining strong methodology, robust infrastructure, and clear storytelling.
We serve diverse customer segments (B2B) and consumer (B2C) users and are seeking a mixed-methods researcher with quantitative depth who can connect qualitative insights with surveys, product analytics, and cross-departmental data. You’ll be the go-to researcher for ambiguous, high-impact problems—framing the right questions, choosing the right methods, and translating complexity into clear product, portfolio, and business decisions.
What you will do
• Strategic leadership of UX research - define research strategy and measurement frameworks that directly support product and business goals, own research across the full product lifecycle (Discover → Define → Design → Develop → Deploy → Drive)
• End-to-end mixed-methods execution - design and run rigorous research from problem framing through analysis and synthesis, translate findings into clear, actionable insights with measurable business impact
• Insight-driven decision enablement - partner with Product Management, Design Teams, Analytics, Marketing/Brand, Operations, and Leadership to convert ambiguous business questions into testable plans
• Quantitative and qualitative mastery - build metrics and measurement frameworks; design and analyze surveys (including conjoint/MaxDiff); conduct segmentation and driver analysis; lead discovery interviews, usability and concept testing, diary and field studies; and craft artifacts (e.g., user journeys, service blueprints) that clarify user needs and trade-offs.
What you bring
Experience
• 5+ years of UX research experience with a strong mixed-methods portfolio, including quantitative research, analytics, or applied research in complex or large-scale organizations
• Demonstrated experience leading quantitative research initiatives with clear product or business impact
• Deep understanding of statistical methods and experimental design, with the ability to validate assumptions and explain limitations
• Proven ability to influence senior stakeholders and translate quantitative findings into clear, actionable recommendations
• High standards for rigor, reproducibility, documentation, and research ethics.
Personal competencies
• Strong analytical and critical system thinking skills
• Comfortable operating in ambiguity and shaping problems before solving them
• Clear, structured communicator with the ability to tailor messages to different audiences
• Collaborative leader who raises the bar for research quality and impact.
Who we are
At WSA, we provide innovative hearing aids and hearing health services.
Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.
Sounds wonderful? We can't wait to hear from you.
WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.
- Department
- Global Marketing
- Role
- Digital Customer Workflow
- Locations
- Lynge, Copenhagen Region, Denmark
Lynge, Copenhagen Region, Denmark
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