Driven by the passion to improve quality of people’s lives, WSA continues to grow as a market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

At WSA, we believe that better digital experiences start with a deep understanding of our customers and their needs. As a Senior Strategic UX Researcher, you will help shape our digital strategy by uncovering insights that inform product roadmaps, business priorities, and the development of user-centred digital products and services. Your research will help us understand not only how people interact with our solutions, but also why they behave the way they do and where new opportunities lie.

You will join a growing, international research team currently based across Lynge and Hyderabad, working closely with senior leadership, including VPs, and cross-functional stakeholders. You will connect insights from different research initiatives, customer perspectives, and data sources to provide a clear picture of user needs and business opportunities.

What you will do

• Lead strategic qualitative and quantitative research to inform product strategy, roadmaps, and business priorities.

• Frame complex and ambiguous business challenges into clear research questions and actionable research plans.

• Conduct generative research, including interviews, contextual inquiry, and exploratory studies, to uncover unmet user needs and opportunities.

• Connect findings across research projects, customer segments, digital journeys, and data sources to identify patterns and generate meaningful insights.

• Analyse quantitative data and behavioural insights, using tools such as Power BI where relevant, to complement qualitative findings.

• Present research findings and recommendations to senior leaders, including VPs, translating complex evidence into clear business implications.

• Collaborate with researchers, designers, product teams, and other stakeholders to ensure research complements usability testing and other validation activities.

• Build a proactive research agenda and contribute to improving research practices, documentation, and capabilities across the organisation.
  

What you bring

Experience

• At least 5 years of experience in UX research, user research, insights research, or a closely related field.

• Proven experience conducting strategic research that influences product direction, roadmaps, portfolio priorities, or business decisions.

• Strong expertise in qualitative research, complemented by experience with quantitative research, surveys, analytics, or measurement.

• Experience with generative research methods and the ability to independently manage the full research lifecycle, from problem framing to actionable recommendations.

• Demonstrated ability to synthesise insights across multiple sources and communicate findings to senior stakeholders.

• Experience working with data analysis tools, is an advantage.

• A relevant university degree or equivalent professional experience in UX research, human factors, behavioural science, design, or a related discipline.

Personal competencies

• Strategic and systems thinker who can connect and triangulate insights and see the bigger picture.

• Proactive, curious, and motivated to explore complex questions and identify opportunities.

• Confident in challenging assumptions constructively and influencing decisions without formal authority.

• Strong communicator who can simplify complex information and present it clearly to different audiences.

• Collaborative and comfortable working across disciplines, cultures, and levels of seniority.

• Hands-on, analytical, and driven to translate research into tangible business impact.

• Adaptable and comfortable working in an evolving environment with multiple research priorities.
  

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.